Organic skincare really IS that big a deal, considering that your skin is the largest organ of your body. What you put ON your skin is absorbed INTO your skin and then into your body. That’s why medicinal patches are widely available now and work well.
For many years, consumers have been using skincare and beauty products that are basically just synthetic chemicals in a jar. We used those because that was pretty much all we had available to us. But consumers are getting wiser and shopping smarter now, and the beauty product companies are scrambling to keep up.
Unfortunately, not all companies are keeping up in an ethical manner. “Greenwashing” is a relatively new but common practice among many big companies (see www.greenwashingindex.com for a list of companies and ads that do this). This is where they deceptively spin a product or service to make it seem environmentally friendly when it really isn’t. And, since skincare and beauty products are not regulated in the United States, greenwashing unfortunately is a common occurrence in this industry, if they bother to attend to the environment at all.
As an aromatherapist, massage therapist, or direct seller, promoting organic products can open up a whole new niche market, since consumers are starting to think twice about the effects of the skincare products they use for themselves and their families. What you need to be careful of, however, is what that “organic” label actually means. Since, according to www.fda.gov,
“under the law, cosmetic products and ingredients do not need FDA premarket approval, with the exception of color additives”
then cosmetics and beauty care manufacturers can pretty much put anything they want to in their products. And there is no government agency here in the US that regulates them. It pays to perform due diligence and to research the products that you’re selling to your customers. Just because a product is touted as having “natural” ingredients that does NOT mean it’s necessarily organic.
There ARE ethical, transparent companies out there. If a company’s products carry the USDA Certified Organic seal, then you can be assured they’ve met the strict criteria set forth by the USDA for organic certification. In the European Union, the Soil Association plays the same role with even stricter standards. They’ve set the Cosmetics Organic Standard to align cosmetic organic standards globally. From their website (http://www.soilassociation.org/whatisorganic/organicbeauty):
“The comprehensive Cosmos standards mean there can be a large difference between a beauty product that has been certified and one that is merely described as ‘organic’ on the label. To ensure a product is guaranteed organic, look for the Cosmos or the Soil Association symbol on the product before you buy.”
All of this can be very confusing to consumers as well as direct sellers. But if you partner with an ethical, transparent company you don’t have to worry about the ingredients in the products you recommend. And if an organic skincare line is something that you value, there are several choices available.
NYR Organic is a company from the UK with a direct selling channel here in the US. They’re certified by the Soil Association and produce their products with the highest ethical standards. They know exactly where all of their ingredients come from, working directly with the small family growers, wild-harvesting, or growing as many as they can on their own certified organic farm, Sheepdrove. Not many companies know EXACTLY where every ingredient comes from!
If you’d like to add a line of certified organic skincare and cosmetics to your practice or direct sales business, I highly recommend NYR Organic. For more information on this highly ethical company and/or to receive a package of samples and a catalog, contact me. I know you’ll love their products as much as I do!