There are certain steps to take and things to consider when starting any business, and starting an aromatherapy retail business is no exception. Certain fundamentals are necessary no matter what business you choose to start. This is the first post in what will become a series detailing the steps in starting your own aromatherapy business. This is where you can find the nitty gritty details!
Starting and running your own aromatherapy retail business can be very rewarding, and it’s also a great creative outlet. Creating new oil blends, evolving new marketing campaigns, packaging ideas (if you’re making your own products), designing store displays … all of those tasks can be a fulfilling and rewarding aspect of your business.
The beauty of this type of business is that there are just so many ways that you can set it up. Here are just some of the ways that you can retail aromatherapy:
- open a retail store and sell your own products or buy them wholesale from others, or a combination of both
- rent a kiosk in the mall
- produce your own products and sell them in other peoples’ stores
- if you don’t want to produce your own products, get a resale tax number from your State, buy products wholesale, and put them in natural food stores, gift shops, metaphysical stores, herb stores, bath and body shops, or spas
- if you create your own products, design a catalog and sell by mail order
- run a home-based aromatherapy retail business by signing up with a direct sales company
- sell products at vendor shows, expos, flea markets, craft fairs, music festivals and holiday bazaars
- if you produce your own products, you can do private labeling for other retailers
- any combination of the above
Another possible option for starting an aromatherapy retail business may be for those who are health practitioners, such as massage therapists, acupuncturists, nutritionists, herbalists, naturopaths, reiki practitioners, etc. Practitioners can purchase products at wholesale for use in their business, and also have them for sale in their salons or offices. Along with the actual oils, lotions, salts and sprays, they can also offer add-on products such as books, charts, aromatherapy jewelry, and diffusers. Clients often appreciate the chance to purchase and use the same products that their practitioner uses.
If you love aromatherapy and essential oils and have been thinking about starting your own business but didn’t know where to start, I hope this post has given you some ideas. And I hope you’ll continue to follow this series of posts as I continue to write about the steps and details you need. I love aromatherapy and sharing my thoughts and experience!
Do you already have a thriving aromatherapy retail business? Have some tips to share? We’d love to hear from you!